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課程資訊 |
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課程名稱 |
新產品開發 New Product Development | |
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開課學期 |
110-1 | |
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授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) | |
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授課教師 |
史蒂文 | |
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課號 |
GMBA7134 | |
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課程識別碼 |
749 M1530 | |
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班次 |
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學分 |
2.0 | |
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全/半年 |
半年 | |
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必/選修 |
選修 | |
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上課時間 |
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上課地點 |
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備註 |
詳見GMBA官網 https://gmba.ntu.edu.tw/en/。 限GMBA班學位生 總人數上限：50人 | |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 | |
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課程大綱
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課程概述 |
Companies need a steady stream of new products and services to satisfy current customers, and to attract new ones. But it’s a sad fact that in some categories as much as 95% of new products fail. This course introduces the theory and practice of successful new product development, to support the firm’s sustained profitable growth. | |
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課程目標 |
New Product Development reviews the basic tools of new product development—from opportunity identification, to ideation, concept evaluation, market research, prototyping, market testing, and launch. At the end of the semester, students will:
Understand the strategic importance of new products and services to business growth, and the importance of continuous innovation to competitive survival. Know the proven (albeit often chaotic) steps to successful new product development and launch. Appreciate the value of a customer-centric approach to product and service creation. Be able to apply a range of constructs, frameworks and tools to create, analyze, and take to market successful new products. Be familiar with the product launch experience of companies in a variety of industries, through case study and guest speakers. | |
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
Textbook
Readings and cases Cases cases from HBP and LBS In-class Exercise | |
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評量方式 (僅供參考) |
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課程進度 |
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週次 |
日期 |
單元主題 |
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